The Winegrowers and Vineyards of Central Otago now have a Centre of Excellence.
- There is a Wine Sales and Merchandising Store that offers all of the regions wines at cellar door prices.
- You can also buy wine related merchandise like glasses, clothing, books and art.
- There is The Aroma Room where you can smell the individual aromas that make up the aromatic varietal fingerprint of Central Otago Wines.
- There is the Auditorium with a 4metre screen, surround sound and specially designed winetasting tables where you fly through the stunning scenery and land at the featured wineries to meet the winemakers and taste their wines.
- There is an award winning restaurant serving dishes designed to match the local wines.
